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Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological, and regulatory concerns.
A recent study by the University of Portsmouth systematically examines the negative impacts of SMIs, highlighting issues such as misinformation, endorsement of dangerous products, unrealistic beauty standards, the fostering of a comparison culture, deceptive consumption, and privacy risks.
With influencer marketing projected to reach an estimated $480 billion by 2027, companies increasingly rely on SMIs to promote products and foster consumer trust. A Digital Marketing Institute (2024) survey found that 60 per cent of consumers trust influencer recommendations, with nearly half of all purchasing decisions being influenced by these endorsements. However, as influencer culture grows, so do concerns about its unintended consequences.
The paper, published in Psychology and Marketing, warns power of SMIs is creating a worrying consumer landscape. Unlike traditional celebrities, whose fame is typically rooted in institutional settings - such as acting, music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the University of Portsmouth, said: “Many SMIs act as opinion leaders or experts within their respective areas, frequently reviewing products and leveraging their authority, expertise, or relationships with followers to influence purchasing decisions. Some inspire and entertain; others deceive and upset. The deception and damage, and their impact on consumption, need to be carefully regulated.”
Fonte: https://l1nq.com/ivcoT. Acessado em 17/09/2025.QUESTÃO
A expressao “leveraging their authority ” é sinônimo de:
making use of their authority
forgetting their authority
upsetting their followers with authoritarianism
denying their authoritarian behaviour
being rude and authoritarian with the businessmen
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🔐 Abrir QUESTÃO COMENTADA (leitura guiada + pegadinhas)
🧭 Leitura orientada
A questão avalia equivalência semântica de uma expressão em contexto, exigindo reconhecer o sentido idiomático do verbo to leverage no discurso acadêmico-jornalístico.
🔍 Análise da expressão em contexto
No texto, lê-se que alguns influenciadores:
“frequently reviewing products and leveraging their authority, expertise, or relationships with followers to influence purchasing decisions.”
Aqui, leveraging indica o uso estratégico de algo que se possui (autoridade, expertise, relações) para alcançar um objetivo.
🧠 Núcleo de sentido
✔ to leverage = usar a seu favor / tirar proveito de.
✔ Não envolve esquecer, negar ou agir de forma autoritária.
✔ O foco é o uso instrumental da autoridade para influenciar decisões.
🔍 Análise alternativa por alternativa (com pegadinhas)
(A) ✅ Correta — GABARITO
Making use of their authority reproduz exatamente o sentido de
leveraging their authority no contexto do texto.
(B) ❌ Errada
Pegadinha: forgetting é o oposto de usar estrategicamente.
(C) ❌ Errada
Pegadinha: não há menção a autoritarismo ou a desagradar seguidores.
(D) ❌ Errada
Pegadinha: o texto não fala em negar comportamentos,
mas em utilizar autoridade.
(E) ❌ Errada
Pegadinha: a alternativa introduz elementos inexistentes
(grosseria, empresários).
🧠 Resumo B3GE™ Master
✔ Questão de vocabulário contextual.
✔ Leverage = usar estrategicamente algo que se possui.
✔ Expressão comum em textos acadêmicos e de negócios.
✔ Sinônimo correto deve manter neutralidade e função instrumental.
🔎 Gabarito confirmado: (A)