🔐 Abrir TEXTO DE APOIO (material-base da questão)
Tobacco conglomerates that used colors, flavors and marketing techniques to entice children as future smokers transferred these same strategies to sweetened beverages when they bought food and drinks companies starting in 1963.
As tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks.
American youth currently consume an average of 143 calories a day in sugary beverages. These calorie-dense drinks are associated with obesity and metabolic syndrome, a cluster of conditions that increase the risk for heart disease, stroke and Type 2 diabetes.
Most sweetened beverage manufacturers claim to limit marketing to children of unhealthy foods and drinks. The industry launched both the Children’s Advertising Review Unit, to promote responsible advertising to children through industry self-policing, and the Children’s Food and Beverage Advertising Initiative, which states that it devotes 100 percent of “child-directed advertising to better-for-you foods.”
“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.”
The authors conclude that, given the current high rates of childhood obesity, there is a clear need to replace current industry-led voluntary standards with well-enforced government regulations on marketing sugary beverages to children.
“Parents do play a significant role in what their kids eat and drink,” Nguyen said. “However, we cannot underestimate the influence of these beverage corporations and their marketing. They intentionally develop marketing campaigns that appeal to kids by making the drinks fun and exciting.
QUESTÃO
Contextually, a good synonym for entice in:
“…used colors, flavors and marketing techniques to entice children as future smokers…”
is
prevent
dissuade
induce
turn away
disenchant
🔐 Abrir GABARITO
🔐 Abrir QUESTÃO COMENTADA (leitura guiada + pegadinhas)
🧭 Leitura orientada
A questão avalia equivalência semântica em contexto, exigindo a identificação de um sinônimo que preserve o sentido persuasivo do verbo no texto.
🔍 Análise da palavra em contexto
No trecho:
“…used colors, flavors and marketing techniques to entice children as future smokers…”
O verbo entice indica a ação de atrair, seduzir ou levar alguém a fazer algo, especialmente por meio de estímulos atrativos.
🧠 Núcleo de sentido
✔ entice = attract / lure / persuade.
✔ O sentido é ativo e persuasivo, não negativo ou impeditivo.
✔ O sinônimo deve manter a ideia de provocar adesão.
🔍 Análise alternativa por alternativa (com pegadinhas)
(A) ❌ Errada
Pegadinha: prevent significa impedir,
o oposto de entice.
(B) ❌ Errada
Pegadinha: dissuade significa desencorajar,
também o oposto do verbo do texto.
(C) ✅ Correta — GABARITO
Induce mantém o sentido de
levar alguém a agir por influência ou estímulo,
sendo sinônimo adequado de entice no contexto.
(D) ❌ Errada
Pegadinha: turn away indica afastar,
contrariando o sentido do texto.
(E) ❌ Errada
Pegadinha: disenchant significa
tirar o encanto, frustrar expectativas.
🧠 Resumo B3GE™ Master
✔ Questão de vocabulário contextual.
✔ Entice expressa persuasão e atração.
✔ Sinônimo correto deve manter sentido ativo.
✔ Atenção a opções que trazem sentido oposto.
🔎 Gabarito confirmado: (C)